Cybersecurity Writer:
Build real trust with potential clients through clear copywriting
Help your customers understand how cybersecurity impacts their business and that you’re the trusted partner they’ve been dreaming of.
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ATTRACT THE RIGHT CLIENTS
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SHOW YOU’RE AN INDUSTRY LEADER
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OPEN NEW BUSINESS CHANNELS
We’re IT and cybersecurity marketing experts
Murphy Marketing works with lean U.S.-based cybersecurity companies to help nail their messaging, connect with dream clients, and scale at their desired pace. Many of our clients don’t yet have their own in-house marketing team and need a trusted outside partner as they scale.
We carefully build a foundation of messaging that yields a consistent message you can use from sales to customer support. We will work with you to continually refine your message and marketing efforts as your business evolves.
A few of our clients
The reality is, the tech industry can be complex and intimidating to your customers.
You feel like you’re speaking Greek to your customers.
You’re frustrated with the lack of progress in your business.
You don’t want to sound like every other cybersecurity or IT firm out there.
You want to educate your customers without scaring them away or causing unnecessary anxiety.
We can help you translate your subject matter expertise into something that will connect with your clients and lead to more sales.
We’ll help you speak to your cybersecurity clients in a way that doesn’t scare them but empowers them to protect their business.
Identify your customer’s vulnerabilities & how you solve them
To differentiate yourself from competitors, you have to articulate why you do what you do and how you do it. We’ll help uncover your unique selling proposition.
Develop a clear brand voice & messaging that really connects
Now it’s time to translate the what, how and why of your business to a clear message that converts your leads into buyers.
Build a strong foundation for sales & marketing
Apply your message to your sales and marketing by implementing the elements of a successful sales funnel – website, lead generator and email campaigns.
We get it. Explaining what you do isn’t easy.
We’re storytelling experts, practiced in bridging the gap between SMEs and your customers.
““The process and structure helped us to think deeper and come up with an excellent way to showcase our differentiator.”
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“In one day with Murphy Marketing, we accomplished what would have taken other agencies months.”
Our Cybersecurity Copywriting Approach
Whether you’re on the preventative side or repairing damages already made, we take your business through our proven process to communicate clearly to your customers - through your website and ongoing marketing needs.
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Understand your company’s unique values through surveys and interviews
Through a Message Intake Session, customer interviews, and surveys, we’ll capture the heartbeat of your company and get to know what makes your business unique.
Establish a trustworthy position & write your website content
We’ll write the copy for your website, positioning you as the obvious choice for your best-fit customers. Then we’ll collaborate with the development team to design and launch your site.
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Analyze the competitive landscape, considering available alternatives
Your customers are shopping, so they’re weighing your competitors against you. We’re here to uncover what sets you apart from everything else available.
Analyze, test & improve your message & marketing tactics
You’ll receive monthly reports on how your website is performing and access to our calendar to book 30-min strategy sessions to review the results. Then we can make data-driven improvements.
Project Deliverables
Brand Message Guide
Similar to a brand style guide with your logos, fonts, and colors, you’ll get a Brand Message Guide that will detail the story your company is telling. You can use this in sales pitches, detail sheets, thought leadership, and more.
Wireframe Copy
Like a blueprint to a house – a content wireframe lays out where the words go on your site to bring the most effective communication. Your design and development team can run with it from there.
Monthly Reports
We know that once your site is live, you’ll continue to learn and grow as a business. Your competitors won’t remain the same, and neither will your customers. We’ll send monthly reports & offer strategy sessions so you can stay competitive.
Cybersecurity Messaging Case Studies
“We now have more visibility from visitors to our site and thought leadership pages. Because of the strong copy, the website is the best it’s ever been.”
Silent Quadrant
Positioning Their SMEs as Thought Leaders in Cybersecurity
The leaders at Silent Quadrant were looking to establish concerted efforts in prioritizing thought leadership in their marketing efforts. As such, they needed a website that clearly communicated what they do for their customers and that would be consistent with the message in their thought leadership content.
We developed a clear foundational message for Silent Quadrant and helped them nuance that into website content that they were proud to showcase.
Adam and Kenneth shared that their website is the best it’s ever been with the strong copy.
“In one day with Murphy Marketing, we accomplished what would have taken other agencies months!”
RedRover IT
Standing Out From the MSP Competition
RedRover IT was laser-focused on serving their clients but found that they kept running into the same challenges when trying to connect the dots for their customers. And the last thing they wanted was to sound like every other IT person.
We guided Benjamin through our Message Intake Session, understanding their USP and unique approach. We applied the messaging and positioning to his website.
Today, the RedRover team has what they need to communicate to their customers and potential clients consistently. And the website does this for them even when they’re busy taking care of their clients.
RedSky — Opening New Business Channels
The RedSky team wanted to diversify their lead sources and needed help simplifying the technical jargon to attract more civilian clients who aren’t as well-versed in IT and cybersecurity vocabulary.
In the Message Intake Session, we got to know their brand, vision, and hopes for their clients. Next, we put that together into a clear website wireframe for our partners at ConvertCraft to bring to life in design and development. We continue to work with RedSky after the launch of their website to help them create thought leadership pieces for their blog and LinkedIn.
Today, their team is excited to have a marketing SME partner in Murphy Marketing so that they can focus on their areas of expertise. They help us understand the technical buzzwords and then we translate that back so “normals” like us can understand.
We understand the competitive environment you're navigating.
You have to help your customers view you as more trustworthy than the other 3,500 other cybersecurity companies in the U.S.
From hardware and software to employee training, you know it’s more than installing McAfee and hoping for the best, but does your customer?
The market continues to grow and segment: There were 12 public cybersecurity companies in 2011, and today we’re at 33.
Why work with us?
We do our best work in collaboration
We believe that everyone will benefit when we work as a unified team. We work together towards one goal of multiplying our client’s impact and that means that our team works to make sure our egos don’t control our efforts.
We believe marketing should not scare people
All of our work is carefully created to help audiences find solutions to their problems. Life is challenging enough. We will not contribute to hardship by intentionally creating scarcity or anxiety.
We enter every interaction with compassion
We understand that you’re more than a client – you’re a person with immense, God-given value. We believe that everyone we encounter through our work deserves grace and understanding.
You will have our full attention
We’re a small team and only take on a set number of projects at a time. We believe that the greatest asset we have is our attention and we strive to be as undivided as possible.
Writing Services
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The Start Up Package
Foundational Messaging Development and Pitch Deck Coaching will get you on your way to talk with investors, partners and collaborators.
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The Founder Package
You’ve got a vision for the future and you need the no-nonsense basics of a strong web presence and clear message.
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The Next Level Package
You have an established business and need a refresh and renewed focus on your marketing efforts. It’s time to take your venture to the next level.
How It Works
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We will be asking questions and taking notes, and many of our clients share that simply participating in the conversation brought them new-found clarity. How fun is that?
Collaborate with our team
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Our cadence of creation and feedback is carefully designed to get you to “no edits” in no time. When you share what you like and what you would prefer to change, we’re quick learners.
Watch them finally “get it”
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Enjoy the Message Intake Session
Experience the joy of your message landing with your right-fit clients. It’s the gift that keeps going because they’ll feel smart and want to share what they know with their friends and colleagues. I bet that’s not on your competitor’s marketing plan ;)
You and I both know you are the one who your audience should be hiring, not your competitors. The reality is executive teams and IT buyers will go with whoever has the best marketing.
Good news - that’s gonna be you!
We’ll help you showcase your thought leadership in a way that educates and builds trust. And in doing so, this work will also help empower your sales team with talking points that IT buyers will see the value in right away.
